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Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management

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Others
Others

"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing

Resource Type:

Others

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Hotel Wedding and Business Events Promotion | GreatCase100

"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

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